Design

Pierre Favresse rewarded by VIA

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Become the artistic director of Habitat, the French designer Pierre Favresse has just received the prestigious VIA Label for the creation of the clock "Jean". What will reboost the Habitat brand?

The designer Pierre Favresse puts the design on time with his clock "Jean". The new artistic director of the Habitat brand, aged 32, is endowed with the VIA thanks to an object with unusual aesthetics. This year, he was chosen to represent French creation in the design sector, in France and abroad.

Under his giant light, his clock would be almost confused with a luminary. Its clean and futuristic design reveals the inspiration that has guided the designer's work for several years now. The talent of Pierre Favresse lies in his ability to adapt the design to its context, added to the bold and curious vision that expresses his creations.

After having founded his own studio in 2010 after five years of collaboration with Mathieu Lehanneur, an internationally renowned French designer, as a designer and agency director, Pierre Favresse now assumes the status of artistic director of the Habitat brand with a ambitious mission: to revive the coat of arms of the decoration sign born more than forty-five years ago, giving it back content and identity.

His news: Pierre Favresse is currently working on the new collections planned for September. Meanwhile, the clock "Jean" is presented to the public until June 24, 2012 at the Exhibition Gallery VIA, at 29-35 Avenue Daumesnil, 75012 Paris.

VIA Labels: Creation, Innovation and Distinction

Each year, the VIA (Innovation in Furniture) labels reward products by designers and creators who meet very specific criteria. Designed to integrate into the daily lives of everyone, creations must be innovative, both in substance and form, to be in the palmares.

The focus is on how to treat the object. The plastic and technical relevance that led to the production of the product is one of the most important criteria. Originality of the materials used, technological inventions, versatility of functions and birth of new styles ... It is the quality of innovation that takes precedence.

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